Lily-Rose Depp / A Necklace Watch with Wired Headphones

Lily-Rose Depp

Chanel Launches PREMIÈRE SOUND: A Necklace Watch with Wired Headphones

AUGUST 20, 2024 

In a move that blends timeless elegance with modern-day technology, CHANEL introduces the PREMIÈRE SOUND—a reimagined watch that channels the spirit of its predecessor, the iconic PREMIÈRE ÉDITION ORIGINALE, but with a twist that speaks directly to today’s connected world. This latest creation is not just a watch but a hybrid of fashion and function, debuting in a campaign led by House ambassador Lily-Rose Depp, a symbol of youthful sophistication.

The PREMIÈRE SOUND watch extends beyond the traditional role of a timepiece. It transforms into a multifunctional accessory, seamlessly transitioning from wristwatch to necklace, and now to an audio device. With an octagonal case reminiscent of the No. 5 perfume bottle stopper and a chain-link bracelet inspired by CHANEL’s classic handbag, this piece stays true to the brand’s heritage while embracing the digital age. It’s a nod to Gabrielle Chanel’s ethos of being part of the future, delivered through the lens of modern technology.

What makes PREMIÈRE SOUND stand out is its integrated wired headphones, offering more than just aesthetic appeal. These headphones are designed with state-of-the-art audio capabilities, ensuring an immersive listening experience with passive sound insulation that filters out unwanted noise. Whether connecting to an iPhone, Android, or any other audio device, users can control their music, adjust volume, and even take calls—all with the same elegance that has defined CHANEL for decades.

Lily-Rose Depp, known for her effortless style and connection to CHANEL, embodies the spirit of this new launch. The campaign showcases how the PREMIÈRE SOUND isn’t just an accessory but a lifestyle—one that resonates with a generation that values both tradition and innovation.

As CHANEL continues to navigate the intersection of luxury and technology, the PREMIÈRE SOUND is a testament to its ability to evolve while remaining timeless. It’s about staying in tune with the world around you, blending the urban landscape with the freedom of movement and sound. This release not only keeps you connected but does so with the unparalleled sophistication that is synonymous with CHANEL.

THE FASHION GRAPHY