Lauren’s New York is a place where tradition meets innovation, where the city’s enduring character is reflected in the fall collection’s pieces—each designed to age gracefully, just like the city itself. From the bustling avenues to the towering skyline, the campaign captures the city’s spirit through the lens of renowned photographer Lachlan Bailey, with accompanying film work by Jacob Sutton.
“New York has always been a city of dreams for me, a place where the impossible feels within reach,” says Ralph Lauren, whose connection to the city is as iconic as the garments he creates. “It’s a city that doesn’t just inspire—it defines.”
The campaign, featuring looks from Polo Ralph Lauren, brings a fresh perspective to classic staples. The Camel Polo coat, the RL 67 herringbone jacket, and cashmere cable knits all make an appearance, each reimagined to speak to today’s wearer. The standout? A leather bomber jacket bearing the New York Yankees logo, crafted in collaboration with MLB—an homage to the city’s love for baseball and Ralph Lauren’s own affinity for the sport. The soundtrack is a reimagined rendition of Billy Joel’s “New York State of Mind” by Alicia Keys, another New York native who embodies the city’s modern pulse.
In a nod to the longevity that defines both the city and the brand, Ralph Lauren is also introducing Ralph Lauren Vintage—select pieces that have been carefully restored by a team of experts. These items, sourced from past collections, will be available online and in select stores, beginning with a September 2024 drop. It’s a move that speaks to the brand’s commitment to sustainability and the enduring appeal of pieces that are made to last.
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