Thursday, March 22, 2001

Hugh Hefner / Avalon waiting as Playboy king comes to town

Avalon waiting as Playboy king comes to town

Julia Day
Thursday 22 March 2001 13.52 GMT

Playboy founder Hugh Hefner, whose Bacchanalian parties have become the stuff of legend, is coming to London to celebrate his 75th birthday.
Mr Hefner will visit the capital in May as part of a European "grand tour" taking the Cannes Film Festival and visits to Milan and London.
Avalon PR, the public relations company that worked on TV show Popstars, has been appointed by Playboy Enterprises to handle media relations for Mr Hefner's tour.
Avalon last year ran a campaign in to raise the Playboy's profile that coincided with the launch of Playboy casinos.
"The Bunny's Back" campaign saw 400 wannabe bunny girls - eager to don the corset, fishnet tights, bow tie and floppy ear uniform - lining up in Leicester Square to audition.
When the Playboy bandwagon hits London, Mr Hefner will hit the town. He will be shopping, eating and partying his way around London, with ample opportunity for photo opportunities and media interviews.

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