Sunday, June 30, 2013

Obituaries / Bert Stern

Bert Stern and Marilyn Monroe

Bert Stern

Bert Stern, the celebrity photographer, who has died aged 83, became one of the highest-paid talents in the American advertising industry, and famously took more than 2,000 pictures of Marilyn Monroe in an intimate three-day shoot — the so-called “Last Sitting” — shortly before her death in 1962.



Marilyn Monroe
Photos by Bert Stern

Many showed the actress naked, or posing through diaphanous scarves. “She was so beautiful at that time,” Stern recalled. “I didn’t say: 'Pose nude.’ It was more one thing leading to another: You take clothes off and off and off and off and off. She thought for a while. I’d say something and the pose just led to itself.”
Although self-taught, Stern helped to revolutionise Madison Avenue and the world of 1960s advertising, recently depicted on television in Mad Men, by transforming simple commercial photography into a branch of conceptual art. With contemporaries like Irving Penn and Richard Avedon, he reinvented the vocabulary of glossy magazines (which had hitherto regarded pictures mainly as a means of illustrating advertising copy) by the use of clear, uncluttered and arresting images.
His first assignment, for Smirnoff vodka in 1955, for example, featured a simple close-up of a martini glass in the heat of the Egyptian desert with the Great Pyramid at Giza shimmering in the background. One American critic called Stern’s photograph “the most influential break with traditional advertising photography” of its era.
As a portraitist he photographed some of the world’s most beautiful women, among them Elizabeth Taylor, Audrey Hepburn, Sophia Loren and Brigitte Bardot. Stern also shot pictures of the then 13-year-old actress Sue Lyon in heart-shaped red sunglasses — one became the poster image for Stanley Kubrick’s controversial film Lolita (1962).
An obsessive womaniser, Stern admitted that he “fell in love with everything I photographed”. But it was the so-called “Last Sitting” of Marilyn Monroe for Vogue magazine that was to furnish his most enduring portfolio. He confessed to trying to get the actress into bed as she peeled off layers of clothing during the shoot at a Hollywood hotel. Whether or not he succeeded was never clear, though he later suggested: “I could have hung up the camera, run off with her, and lived happily ever after.”
The son of Jewish immigrants, Bertram Stern was born on October 3 1929 in Brooklyn, where his father worked as a children’s portrait photographer. After dropping out of high school at the age of 16, he landed a job in the post room at Look magazine, where he met Stanley Kubrick, the magazine’s youngest staff photographer, with whom he shared “a mutual interest in beautiful women”; the pair formed a close and lasting friendship.

Bern Stern and Marilyn Monroe
Photo by Neilson Barnard

Despite his lack of training, Stern became assistant to Look’s art director Hershal Bramson. This led to a position as art director at Mayfair magazine, where Stern bought a camera, learned how to develop film and make contact sheets, and started taking his own pictures.
In 1951 Stern’s career was interrupted by the Korean War, and he was drafted into the US Army. But instead of being posted to Korea, he was diverted to Japan and assigned to the photographic department, where he learned to use a film camera, shooting news footage for the Army while taking stills for himself.
After his discharge his old boss Bramson, then working for a small advertising agency, offered Stern a photographer’s job on a new campaign for Smirnoff. Walking down Fifth Avenue with a martini glass filled with water for inspiration, Stern noticed the Plaza Hotel was inverted in the glass that acted like a lens and turned the image upside down. This gave him the idea to photograph the Pyramid of Giza upside down in the glass, and in 1955 he flew to Egypt to capture the image.
After a brief detour into documentary film making — he directed Jazz on a Summer’s Day (1959), a much-admired record of the 1958 Newport Jazz Festival — Stern returned to stills photography. By 1962 he had begun photographing personalities as well as advertisements and, having joined Vogue magazine, was invited to Rome by Twentieth Century Fox to photograph Elizabeth Taylor on the set of Cleopatra.
Richard Burton, whom Stern had already photographed at his studio in New York, was playing Mark Antony and began an affair with Elizabeth Taylor. Stern became friends with both and was able to shoot “more candid, fun pictures” of the couple when they were together off set.
Stern’s contract at Vogue gave him a free hand to photograph what he liked, and in June 1962, when he realised that Marilyn Monroe had never been photographed for the magazine, he arranged a shoot at the Bel-Air Hotel, where he adapted one of the spacious suites as a studio. “You’re beautiful,” he exclaimed as he greeted her in the corridor, and she replied: “What a nice thing to say”.
At Monroe’s suggestion, she posed naked, draped in scarves, pearls, paper flowers and bedsheets during the 12-hour session, which ended at dawn. The editors at Vogue were ecstatic , and sent Stern back to photograph Monroe for a further two days, during which he shot the black-and-white images that became some of the most intimate celebrity portraits ever taken.
When Stern submitted his pictures — he had shot 2,571 over three days — Vogue decided to use the mono pictures rather than the colour nudes. “They called me up to see the layouts,” Stern recalled. “There was something haunting about them. That Monday, she died.”
But as his career flourished through the 1960s, Stern’s personal life fell apart, particularly as he underpinned his exhausting work schedule — he booked as many as seven shoots a day — with heavy use of amphetamines. Eventually his marriage to the beautiful New York City Ballet prima ballerina Allegra Kent collapsed, along with his health and his finances.
Recovering in Spain, he had the idea for The Pill Book, a photographic compilation of different pills which he shot as simple still lifes. The book sold more than 18 million copies, and by the late 1970s Stern had returned to America to photograph portraits and fashion.
In 1983, through a friend, he met Shannah Laumeister, then 13, whom he photographed. After a second sitting four years later, she became his girlfriend and muse, and the couple secretly married in 2009. In 2012 Shannah Laumeister directed a candid film documentary, Bert Stern: Original Madman, which was released earlier this year.
In 2000 Stern’s photographs of Monroe were published in a mammoth book, Marilyn Monroe: The Complete Last Sitting. He latterly sought to duplicate his Monroe success with Lindsay Lohan, and while the pictures proved a tabloid sensation, they were widely criticised as tawdry and exploitative.
Stern and Allegra Kent, with whom he had a son and two daughters, divorced in 1975. Shannah Laumeister survives him.
Bert Stern, born October 3 1929, died June 26 2013

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