French actress Léa Seydoux wears only a transparent chiffon cape by Alexandre Vauthier on the cover of the newly relaunched French monthly Lui or ‘him’ in English. Seydoux is lensed by AOC favorite photographerMario Sorrenti.
Jean-Yves Le Fur, founder of Numéro, has taken on the goal of reviving the seventies erotic publication, with the first issue hitting newsstands now.
‘It is the whim of a spoiled kid,’ said editorial director Frédéric Beigbeder, commenting on his involvement in the revival of the original publication that ceased to be in 1994. Beigbeder told WWD that he has collected every issue since the magazine’s creation in 1963.
Yseult Williams, founder of Grazia in France, is the editor in chief of the magazine, while New-York based George Cortina is the editor in chief for fashion. Céline Perruche has joined Lui from Grazia as beauty, style and lifestyle editor.
Also in the first issue are editorials by Mikael Jansson and Glen Luchford, who flashed Malgosia Bela, Le Fur’s soon-to-be wife.
The launch comes at a time when men’s magazines — albeit a smaller world — are trending better than women’s. Paid circulation in France of men’s magazines, a segment that includes GQ andVogue Hommes International, grew 2.8 percent in 2012 to 2.5 million copies, according to France’s Circulation Audit Bureau. In the meantime, circulation of the vastly larger women’s magazine segment fell 3.4 percent in 2012 to 371.6 million copies.
Estimates are that women will be one-third of Lui readers. Based on the femme readership of Treats!, that’s a low number. Perhaps Smart Sensuality women prefer men’s magazines these days? ~ Anne